The Accelerator Centre Announces Palette as AC JumpStart Member

Palette is pleased to announce its acceptance into the AC JumpStart program, which provides funding and mentorship aimed at growing their business and accelerating their sales. In addition to Palette, 25 other innovative companies were selected to make up the third cohort of the program.

Through the AC JumpStart program, each company will receive $30,000 in seed funding, $10,000 worth of mentorship from the AC’s team of industry experts, as well as access to market research, investor connections, and the AC’s network of Clients and Graduates.

AC JumpStart

About AC JumpStart

Funded through an $8 million commitment from the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), the AC JumpStart program is delivered in partnership with Conestoga College, Wilfrid Laurier University and the University of Waterloo.

The AC JumpStart program began in January 2015, with three cohorts of companies participating in the program in 2015, and two cohorts annually in subsequent years. Each cohort receives funding and mentorship over a 12-month period. Over the next four years (2015-2018) the program will support 180 companies.

About the Accelerator Centre

The Accelerator Centre® (AC) is dedicated to building and commercializing technology startups. The AC provides an essential combination of mentorship, educational programming, professional office space, and access to funding.  Since 2006, the AC has developed 200 early-stage companies that have created more than 1500 new jobs and generated over $500 million in revenue and funding. For more information visit www.acceleratorcentre.com.

About FedDev Ontario

FedDev Ontario delivers programs and services to help create, retain and grow businesses, cultivate partnerships and build strong communities. The Agency’s programming is designed to support a strong southern Ontario economy and position the region to compete globally. For more information, visit www.FedDevOntario.gc.ca.

About Palette

Palette is a modular controller that can be used with virtually any type of software. With tight integrations with Adobe products Lightroom and Photoshop, Palette is the perfect addition to a photographer’s workflow as it increases efficiency for repetitive tasks with lazer-like precision. The revolutionary innovation also transcends borders of functionality as it can also be used as aMIDI device for music control, joystick, or as a substitute forkeyboard shortcuts. It’s magnetic interface allows for a customizable layout that fits everyone’s individual workflow.

Palette was founded in 2013 by product designer Calvin Chu and has since grown to 6 full-time employees. Palette participated in the HAX Accelerator, the University of Waterloo’s Velocity program, and the Creative Destruction Lab at the University of Toronto. Palette has been funded by Extreme Venture PartnersSOSventures, and through Palette’s successful Kickstarter campaign in 2014.

[To view the photos and videos associated with this press release, please visit http://palette.totemapp.com/]

Feature Fridays: Lightroom Dial Multiplier

At Palette, we know that sometimes it’s hard to choose exactly which sliders you would like to control with your nifty modules. The choice can be overwhelming but don’t worry! We’re going to show you how to control every single slider in Lightroom with a single dial.

This Feature Friday is perfect for those with limited desk space or with only a couple dials!

Assigning the function to your module:

1. Open a Lightroom profile in the PaletteApp
2. Select a dial module
3. From the drop-down menu, select “Keyboard Shortcut”
4. Assign Right Turn to an Up Arrow (KEY UP) and Left Turn to a down arrow (KEY DOWN)
5. Click “Done”

Palette Dial Multiplier

Two Ways to Use Your New Dial

  1. Assign a Palette button to TAB and then click the value number to the right of the sliders in Lightroom. This allows you to quickly cycle through every single slider available in Develop mode.
  2. Use your newly programmed dial and a mouse to adjust multiple sliders within Lightroom. Just hover over the slider in Lightroom you would like to manipulate and turn your dial module left or right.

Get Your Add-On Modules Today

BONUS TIP: this method also works in Photoshop!

 

Custom Keyboard Shortcuts in Photoshop

One of the lesser used gems in Photoshop is the ability to assign your own keyboard shortcuts to a plethora of tools and features within the software.

To do this, click Edit and navigate to Keyboard Shortcuts. A dialogue box will appear and this is where you would assign your shortcuts.

Create Shortcuts in Photoshop

Say you wanted to create a keyboard shortcut for creating Smart Objects, you would navigate to Convert To Smart Object under the Layer menu. Then you can type in any keyboard shortcut you like (provided that it’s not already in use).

You can then easily assign your newly created keyboard shortcut to a Palette button or dial.

Palette Nominated for Lucie Technical Award

Palette is pleased to share its nomination for a Lucie Technical Award. In the category of Best Software, Palette’s co-nominees include : Adobe 2015 Creative Cloud Release, Adobe Photoshop Lightroom 6, Datacolor Spyder5DefrozoDxO ViewPoint v2.5, FlipboardLytro Desktop 4.3, Pixelmator for iPad, and Serif Affinity Photo.

Palette is an efficient workflow solution for many photographers around the world. It uses customized integrations with Adobe software such as Lightroom and Photoshop. These integrations work with Palette controllers to create an easy, customizable, hands-on editing experience like never before. Imagine: adjusting Crop Angle in Lightroom with a dial; or changing Opacity with a slider in Photoshop! Palette even has the flexibility to work with almost any other kind of software through keyboard shortcuts or as a MIDI device for music.

Palette Nominated for Lucie Technical Awards

About the Lucie Technical Awards

The inaugural Lucie Technical Awards, a recent initiative of the Lucie Foundation, will take place in New York City on October 20, 2015.

The Lucie Technical Awards aim to honour the large and small companies, as well as the individuals who have advanced the photographic industry in a given year. All-inclusive, these awards intend to encompass such things as cameras, lenses, lighting, and accessories, to papers, printers, inks, and software and more. “The Lucies has an inclusive mission and by recognizing the hearts and minds behind the technical advancements and innovations in the photography world, we are putting our arms around an even wider community,” stated Hossein Farmani, founder of The Lucie Awards and now The Lucie Technical Awards.

About the Lucie Awards

The Lucie Awards, run by the non-profit Lucie Foundation, were created to honour master photographers, celebrate the greatest achievements in photography, and recognize significant creative professionals in the field.

The Lucie Awards honour the year’s best photographic achievements by presenting six Support Category awards. These categories range from Fashion Layout of the Year to Curator/Exhibition of the Year. These Support Awards acknowledge the individuals and institutions that play an important part in the crafting and promoting of images.

About Palette

Palette is a modular controller that can be used with virtually any type of software. With tight integrations with Adobe products Lightroom and Photoshop, Palette is the perfect addition to a photographer’s workflow as it increases efficiency for repetitive tasks with lazer-like precision. The revolutionary innovation also transcends borders of functionality as it can also be used as a MIDI device for music control, joystick, or as a substitute for keyboard shortcuts. It’s magnetic interface allows for a customizable layout that fits everyone’s individual workflow.

Palette was founded in 2013 by product designer Calvin Chu and has since grown to 6 full-time employees. Palette participated in the HAX Accelerator, the University of Waterloo’s Velocity program, and the Creative Destruction Lab at the University of Toronto. Palette has been funded by Extreme Venture PartnersSOSventures, and through Palette’s successful Kickstarter campaign in 2014.

[To view the photos and videos associated with this press release, please visit http://palette.totemapp.com/]

Palette Now Available for Pre-Order on Henry’s

Palette is thrilled to announce that its kits and add-ons are now available for pre-order on Henry’s, Canada’s favourite store for photographic equipment.

“We’re excited to partner with Henry’s, the source for Canada’s trusted photography gear,” said Calvin Chu, Founder and CEO of Palette. “It’s great to bring our product to Canadians and provide hands-on photo editing experience like no other.”

About Henry’s

Henry’s is a Canadian electronics retailer that sells a variety of photographic and video equipment. Since their start in 1909, the Toronto-based company has evolved into Canada’s largest independent photographic and digital retailer with thirty-three stores across Ontario, Nova Scotia, Manitoba, and Newfoundland. Their wealth of photographic knowledge allows them provide expert photographic advice and superior selection of equipment.

Keeping true to Henry’s reputation as providing the cutting edge of photographic retail innovation, Palette will now be available for pre-order on henrys.com starting October 15, 2015.

Henrys Standard Logo

About Palette

Palette is a modular controller that can be used with virtually any type of software. With tight integrations with Adobe products Lightroom and Photoshop, Palette is the perfect addition to a photographer’s workflow as it increases efficiency for repetitive tasks with lazer-like precision. The revolutionary innovation also transcends borders of functionality as it can also be used as a MIDI device for music control, joystick, or as a substitute for keyboard shortcuts. It’s magnetic interface allows for a customizable layout that fits everyone’s individual workflow.

Palette was founded in 2013 by product designer Calvin Chu and has since grown to 6 full-time employees. Palette participated in the HAX Accelerator, the University of Waterloo’s Velocity program, and the Creative Destruction Lab at the University of Toronto. Palette has been funded by Extreme Venture PartnersSOSventures, and through Palette’s successful Kickstarter campaign in 2014.

[To view the photos and videos associated with this press release, please visit http://palette.totemapp.com/]

Feature Fridays: Dehaze in Lightroom

About Dehaze

One of this summer’s hottest Adobe Creative Cloud updates for Photoshop CC and Lightroom CC was Dehaze which allows users to eliminate fog and haze from their images. Not only does it remove unwanted haze but it can also add haze for dramatic effect in images.

“[Dehaze] is based on a physical model that tries to estimate the amount of light transmission and how it varies across the picture,” Adobe writes.

Adobe Lightroom Dehaze

The popular Adobe effect, Dehaze, is now available for Palette sliders and dials in Lightroom CC!

Tips for Using Dehaze

  1. Set the white balance for the image before using Dehaze for the best results
  2. Use Dehaze for photos shot through glass, in rain and blizzards, or with light pollution
  3. Set Palette sliders and dials for tone curve and temperature
  4. Press and turn Palette dials for coarse adjustments
  5. Download the Palette Preset for Hazy Images and use with your Expert Kit for quick and easy set-up

Remember that with any Palette kit purchase, new Adobe Creative Cloud users will receive 20% off their first year of the Adobe CC Photography Plan which includes Lightroom & Photoshop. This offer is ending soon so make sure you don’t miss out on a great deal!